Alec's Pollinator Takeover

Alec’s Ice Cream is an organic ice cream brand that prioritizes the environment through its farming process. The Pollinator Takeover campaign features the release of a limited-edition flavor line during National Pollinator Month (June).

This campaign aims to call attention to the importance of pollinators in agriculture and ecosystems overall, with a portion of the profits from the line being donated to pollinator conservation efforts.